The Follower is an investor who is passive and often lacks interest in and/or has little aptitude for money or investing. Follower investors typically do not have their own ideas about investing. Rather, they may follow the lead of their friends and colleagues, or whatever general investing fad is occurring, to make their investment decisions. Often their decision-making process does not involve a long-term plan. They sometimes trick themselves into thinking they are smart or talented in the investment realm when an investment decision works out, which can lead to unwarranted risk-seeking behavior. Since Followers don’t tend to have their own ideas about investing, they may also react differently when presented more than once with the same investment proposal; that is, the way something is presented (framed) can make them think and act differently. They may also regret not being in the latest investment fad and end up investing at exactly the wrong time, when valuations are the highest.